about elephant in the room
Elephant in the Room
is a social movement using public art to spark open, honest conversations about mental health — at school, at work, and in everyday life.
We place brightly painted, artist-designed baby elephant sculptures in prominent locations as visible symbols of hope, permission, and care. Each Ellie is a signpost that says, “You are in a place that supports mental wellbeing,” and a reminder that it’s okay to talk.
Founded by Brent Pope and Eoin Byrne in 2021, the movement has grown from a grassroots idea into a national (and now international) initiative. Backed by a dedicated team and an ever-growing herd of supporters, we’re working to break stigma, encourage early intervention, and remind people that they are not alone.
What We've Achieved
In just over two years, we’ve…
-
Delivered nearly 200 Elephant sculptures to schools, workplaces, and public spaces across 5 continents.
-
Raised over €60,000 for Samaritans Ireland through collaborative campaigns.
-
Partnered with organisations across education, healthcare, sport, and corporate life to make mental health more visible and less stigmatised.
-
Built a powerful community of ambassadors, artists, educators, athletes, and mental health advocates — from rugby stars like Bundee Aki to musicians like Adam Clayton and writers like Marian Keyes.
Our message of hope and permission has travelled from Uganda to Uluru, from boardrooms to classrooms, and into the hearts of thousands of people around the world.
Our Schools Programme
Clonkeen College, Stillorgan
At the core of the movement is our Elephant in the Room Schools Programme — bringing free elephant sculptures and wellbeing resources to secondary schools across Ireland.
In 2025 alone:
Over 10% of Irish secondary schools requested an Ellie.
We donated 35 Elephants to schools thanks to the generosity of sponsors like The Kyne Foundation, Cornmarket, and the Elephant for Sarah campaign.
More than 70 schools joined our waiting list for 2026, with strong demand now emerging from the UK.
Each participating school receives:
A full-size baby elephant sculpture (1.2m x 1.2m)
An info pack with teaching and art resources
A wellbeing framework co-created with educators and psychologists
The opportunity to personalise their sculpture through student art and local storytelling
The results have been powerful — Ellie becomes a focal point for creative expression, kindness campaigns, and student-led mental health initiatives.
"The elephant sparks conversations that otherwise wouldn’t happen — and reminds every student that they belong here."
We are actively seeking sponsors, donors, and supporters to help us meet the demand for 2026 and beyond.
Corporate Collaboration
We are proud to collaborate with forward-thinking organisations who believe that mental health matters — not just in words, but in action.
Our corporate partners use Ellie to:
Start visible conversations around workplace wellbeing
Support DEI initiatives
Celebrate employee voices through collaborative design
Provide real-time access to mental health resources
In 2025, we worked with amazing partners, including:
launching Ellies across 14 sites in the US and Europe
co-creating digital assets to support internal wellness campaigns
engaging interns in a youth-led wellbeing campaign
Want to Get Involved?
We’d love to welcome you to the herd.
Reach out: ellie@elephantintheroom.ie
I believe that all of us have been touched by mental health issues at some stage during our lives. It may be our own personal journey, a partner, sibling or even a friend, but we all know of people who have suffered, or are still suffering.
My name is Brent Pope. I have been a professional sportsman, and an Irish television and media figure for over 30 years, but more significantly an advocate for greater mental health awareness and understanding. It was often difficult for me to share my troubled past, especially in the public domain, where it was easy to feel vulnerable and judged. I persevered, because by telling my story of a life battling with anxiety and depression, I hoped that it would eventually bring greater understanding and awareness to mental health issues across Ireland and beyond. And to allow permission for others, just like me, to start the process of recovery one small step at a time. I had to be brave and step out of my comfort zone so others could as well. At some stage during my journey I have worked with all of Ireland’s major mental health charities, not only as a fundraiser, but also sending the message from school pupils to CEOs that it’s ‘Ok not to feel Ok sometimes’, and ‘it’s absolutely ok to talk about it and ask for help’. As part of my own journey I have also trained and qualified as a psychotherapist so I can understand more about what ails me and others like me.
At the core of Brent Pope is the belief that, given I have a public persona, I can lend a voice to those who don’t have one and in doing so help make others’ lives better. And if I touch or save just one person in a room from going to the same dark places that I have been to then my role is fulfilled. But I can do more, I want to reach out to more people nationally and even internationally
Through my love of mental health art, the ‘ELEPHANT IN THE ROOM’ art project was conceptualised. What started as a national effort is quickly becoming a global awareness campaign as, in the short period of time since we launched, a “who’s who” of global corporations have joined the movement and adopted elephants to help encourage everyone to talk about the elephant in the room, mental health. Let’s all start the conversation around mental health issues, from the school yard to the board room. Because, regardless of age, sex and status, we all need to feel more comfortable about discussing our vulnerabilities. It is no longer acceptable to just ‘suck it up,’ ‘get on with life’ or to ‘deal with it’, clichés I was often told. So, I am appealing to you to show that you, your company, organisation, sporting club and community are determined to make talking about mental health a priority and that help is available to everybody in your organisation.
Lives are being lost every day through suicide and Ireland sadly continues to have one of the highest suicide rates in Europe. Let’s work together to eradicate that number and to protect each other so that nobody else is lost. I would be indebted if you would agree to participate by adopting an elephant for your organisation; you would be in exceptional company as many high-profile businesses, celebrities and artists have already generously agreed to be a part of the Elephant in the Room art initiative, which is quickly becoming a hugely successful mass participation event. Together we can help reframe the conversation about mental health in Ireland, so that at some stage in the perfect world, the elephant in the room will no longer exist. What a dream that would be!