Signed by the Lions, Sold for a Cause: €17,000 Raised for MND

We are delighted to share that our 2025 Lions Ellie—signed by every member of the British & Irish Lions squad—has been successfully auctioned in Geneva, raising a phenomenal €17,000 in aid of the My Name’5 Doddie Foundation.

This stunning red Ellie, adorned with signatures from the world’s top rugby players, stood as a bold and beautiful symbol of solidarity in the fight against Motor Neurone Disease. The funds raised will go directly to support life-saving MND research, helping to carry forward the legacy of Doddie Weir and so many others impacted by this devastating illness.

A heartfelt thank-you to the Lions squad for their support, and to everyone involved in making this happen—especially our founder Brent Pope, whose relentless passion and advocacy continue to push the herd forward.

This is more than a win. It’s a reminder of the power of sport, art, and collective action.

Want to bring an Ellie to your business or community?

Please email ellie@elephantintheroom.ie